AI Visibility Audit for Law Firms | Found and Verified
For Law Firms & Attorneys

Someone Just Asked AI About Your Firm. Was the Answer Accurate?

ChatGPT, Perplexity, and Google AI Overview now answer legal questions directly and cite specific firms by name. Here is how to make sure yours is one of them.

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What AI Search Looks Like Right Now
This is the search your next client is already running.

AI tools don't return a list of websites. They return a direct answer with named firms. The question is whether your name is in that answer.

AI Search — Live Query
User Query
“Who is the best personal injury attorney in Nashville?”
AI Response — Top Results Cited
1
Area competitor with complete Avvo and FindLaw profiles
Verified
2
Local firm with active Justia listing and structured schema
Verified
3
Your law firm — not found in AI results
Not Found
Sources AI checked: Avvo, FindLaw, Justia, Martindale, TBPR, Google Business Profile
The Problem

Wrong AI Answers Are a Liability Problem, Not a Visibility Problem

Someone types your firm's name into ChatGPT and gets the wrong practice areas. Or they ask for a personal injury attorney in your city and AI describes your firm incorrectly — wrong location, outdated attorneys, services you no longer offer. They move on to the next result. You never knew they were looking. You never got a chance to speak to them.

Attorneys spend their careers making sure the right audience understands their argument before a decision is made. AI works the same way. It evaluates your firm before a potential client ever contacts you — drawing from Avvo profiles, Martindale listings, bar association records, and structured data on your own website. If that information is missing, inconsistent, or simply wrong, the AI renders its verdict without you in the room.

“You don’t get to clarify after the fact. The information has to be structured, consistent, and verifiable before the question is ever asked — or you don’t get cited.”

This is not an SEO problem. Your Google ranking has nothing to do with what AI says about your firm. The audit shows exactly what AI currently says, where the information is wrong or missing, and what it takes to correct the record.

The Audit

What We Check for Law Firms

Every audit is conducted manually across the specific sources AI tools use to evaluate and cite legal professionals.

01
Legal Directory Presence
Avvo, FindLaw, Justia, Martindale, and your state bar directory checked for completeness, accuracy, and consistency. These are the primary sources AI uses to verify a law firm's existence and credibility.
02
Attorney Schema and Credentials
Structured data for each attorney reviewed, including bar admission year, law school, and practice areas. AI cannot verify credentials it cannot read in structured format.
03
Website AI-Readability
Schema markup, page structure, and technical crawlability reviewed. A firm with perfect content but no schema is still invisible to AI citation tools.
04
FAQ Content Structure
Practice area pages reviewed for the question-and-answer format AI tools prefer to pull from and cite directly. This is the content format most likely to earn an AI citation.
05
NAP Consistency
Name, address, and phone verified across every directory where the firm appears. Inconsistencies signal to AI that a business cannot be verified and should not be cited.
What You Receive

A Clear Picture and a Specific Plan

●
AI Visibility Index Score
A scored assessment across ChatGPT, Perplexity, Claude, and Google AI Overview, with category-level breakdowns and benchmarks versus verifiable competitors.
■
Platform Citation Report
Documentation of exactly what each AI tool returns when someone in your market searches for your type of firm. You see competitors' results alongside your own.
▲
Two Separate Action Documents
One plain-language checklist for your team — no technical knowledge required. One developer-ready technical brief your web developer can act on immediately without additional briefing. Nothing gets lost between the two.
◆
Verification Re-Run
After your team implements the fixes, we re-run the audit to confirm corrections took hold and document the improvement. You see your before score and your after score side by side.
Services and Pricing

Three Ways to Work Together

Every engagement starts with the Tier 1 audit. From there, you choose how far you want to go.

Tier 1 — Start Here
$1,500
Law Firm AI Audit
  • Full audit across all four AI platforms
  • AI Visibility Index score with category breakdowns
  • Legal directory and credentials review
  • Priority fix list with responsibility assignments
  • Developer action document
  • Competitor citation comparison
  • Delivered as polished PDF on a call
Book a Call
Most Popular
Tier 2 — Monthly Monitoring
$400/mo
AI Visibility Monitoring Plan
Month-to-Month — No Commitment Required
  • Monthly re-run of all AI citation tests
  • Updated screenshots showing progress
  • Verification that fixes were implemented
  • Alert if new competitors appear in AI results
  • Track competitor visibility changes
  • Monthly progress report (2 to 3 pages)
  • Requires Tier 1 audit first
6-Month Bundle — Best Value
Option A: Month-to-Month — $400/mo, cancel anytime
Option B: 6-Month Bundle — $1,500 upfront + $180/mo for months 2–6
Total: $2,400  |  Save $1,500
Book a Call
Tier 3 — Done For You
$3,500+
Full Implementation
  • Requires Tier 1 audit (billed separately)
  • Scope determined by audit findings
  • Schema markup written and installed
  • All directories claimed and corrected
  • NAP standardized across platforms
  • FAQ schema added to key pages
  • Wikidata entity created
  • Final verification report included
Book a Call
🌎
A La Carte Add-On
Wikidata Entity Creation
$300
Wikidata is a structured database that ChatGPT and Google pull from directly when verifying a business is real. Most local businesses have no entry, which means AI cannot confirm they exist. We create and structure your entry so AI platforms can confidently cite you.
Common Questions

Frequently Asked Questions

How does AI decide which law firm to recommend?
AI tools build recommendations from sources they can verify: Avvo, Martindale, FindLaw, Justia, state bar directories, and schema markup on the firm website. Firms with complete, consistent information across these sources are recommended. Firms with gaps or inconsistencies are not cited.
We rank well on Google. Doesn’t that carry over to AI search?
Not directly. Google rankings are built on backlinks and keyword optimization. AI citation is built on structured data and directory verification. A firm can rank on the first page of Google and be completely absent from AI-generated recommendations. They are two separate systems with different inputs.
What directories matter most for law firm AI citations?
The most important are Avvo, FindLaw, Justia, Martindale, and the state bar directory. AI also places significant weight on schema markup on your own website that identifies each attorney by name, bar number, and practice area. The audit checks all of these specifically.
Do all attorneys at the firm need profiles updated?
The audit looks at the firm as a whole but also reviews the schema and directory presence for lead attorneys, since AI recommendations often mention specific attorneys by name. The priority fix list specifies which attorneys need updates and on which platforms.
How long does the audit take from start to finish?
Most law firm audits are completed within five to seven business days. You receive all four deliverables in a single package: the AI Visibility Index score, platform citation report, priority fix list, and developer action document, along with a walkthrough call.
What happens if we don’t act on the audit findings?
The audit alone does not change your AI visibility. Firms that work through the priority fix list typically begin seeing improvement in AI citation within 60 to 90 days, depending on how quickly directory updates propagate and how quickly schema changes go live.
Ready to Find Out Where You Stand

See Whether AI Is Recommending Your Firm

Book a 30-minute discovery call. We’ll run a live spot check on your firm in the AI tools your potential clients are using right now.

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