AI Visibility Audit for Home Service Businesses | Found and Verified
For Plumbers, HVAC, and Home Service Businesses

Homeowners Ask AI Who to Call. Make Sure They Get Your Number.

Every day, homeowners ask ChatGPT and Perplexity to recommend a plumber, HVAC company, or electrician. The businesses showing up in those answers set up their AI signals first.

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What AI Search Looks Like Right Now
Emergency service queries go to AI before Google.

Google Business Profile categories, BBB verification, Angi listings, and your license number in structured website data are what AI uses to recommend a trades business. Businesses that have those signals configured capture the call. Those that don’t, don’t.

AI Search — Live Query
User Query
“Who is a reliable emergency plumber in Hendersonville TN?”
AI Response — Top Results Cited
1
Licensed contractor with BBB accreditation and complete GBP
Verified
2
Service area business with structured license and emergency schema
Verified
3
Your business — not found in AI results
Not Found
Sources AI checked: Google Business Profile, BBB, Angi, HomeAdvisor, Yelp
The Problem

Franchise Operators Are AI-Ready. Independent Businesses Are Missing the Calls.

National franchise operators in trades and home services have marketing teams that manage their digital presence across every platform AI sources from. When a homeowner asks ChatGPT for a reliable HVAC company or plumber, AI looks at Google Business Profile categories, BBB verification status, Angi listings, and schema markup on the business website. Franchise locations often have all of these configured correctly by their corporate team. Local independent businesses frequently don’t — and they lose the call before they even know it came in.

The stakes are highest for emergency and urgent-need services. When someone’s heat goes out on a cold night and asks an AI tool who to call, they’re going to call the first verified result. License number, service area, emergency availability, and response time are exactly the signals AI looks for when recommending a tradesperson. Businesses that have those signals in place capture the call. Businesses without them don’t appear in the answer at all.

“Emergency home service queries are the category where AI is most likely to make a direct, specific business recommendation. The business that earns that recommendation gets the call before a competitor even knows it came in.”

You built your reputation in your community over years of good work. An AI visibility audit makes sure that reputation is also legible to the tools your next customer is using right now.

The Audit

What We Check

Every audit focuses on the platforms and data signals AI uses when recommending tradespeople and home service providers in a specific area.

01
Google Business Profile Audit
Primary and secondary service categories, emergency availability, hours, photos, and Q&A reviewed in detail. GBP is the single most important AI citation source for home service businesses.
02
BBB and Trade Directory Presence
BBB accreditation status, Angi, HomeAdvisor, and Yelp profiles reviewed for completeness and NAP consistency. These are the secondary sources AI checks when making service provider recommendations.
03
License and Insurance Schema
How your contractor license number, insurance status, and bonding are structured on your website. AI uses these to verify a business is legitimate before recommending it for in-home service.
04
Service Area Documentation
How your geographic coverage is defined across your website, GBP, and directory listings. Service area businesses have specific schema requirements that differ from storefront businesses.
05
NAP Consistency
Business name, address, and phone verified across all directories. For service area businesses, SAB settings are also checked to ensure they aren’t excluding AI from reading your location data.
What You Receive

A Clear Picture and a Specific Plan

●
AI Visibility Index Score
A scored assessment across ChatGPT, Perplexity, Claude, and Google AI Overview, with category-level breakdowns and benchmarks versus verifiable competitors.
■
Platform Citation Report
Documentation of exactly what each AI tool returns when someone in your market searches for your type of firm. You see competitors' results alongside your own.
▲
Two Separate Action Documents
One plain-language checklist for your team — no technical knowledge required. One developer-ready technical brief your web developer can act on immediately without additional briefing. Nothing gets lost between the two.
◆
Verification Re-Run
After your team implements the fixes, we re-run the audit to confirm corrections took hold and document the improvement. You see your before score and your after score side by side.
Services and Pricing

Three Ways to Work Together

Every engagement starts with the Tier 1 audit. From there, you choose how far you want to go.

Tier 1 — Start Here
$1,500
Home Services AI Audit
  • Full audit across all four AI platforms
  • AI Visibility Index score with category breakdowns
  • Google Business Profile and trade directory review
  • Priority fix list with responsibility assignments
  • Developer action document
  • Competitor citation comparison
  • Delivered as polished PDF on a call
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Most Popular
Tier 2 — Monthly Monitoring
$400/mo
AI Visibility Monitoring Plan
Month-to-Month — No Commitment Required
  • Monthly re-run of all AI citation tests
  • Updated screenshots showing progress
  • Verification that fixes were implemented
  • Alert if new competitors appear in AI results
  • Track competitor visibility changes
  • Monthly progress report (2 to 3 pages)
  • Requires Tier 1 audit first
6-Month Bundle — Best Value
Option A: Month-to-Month — $400/mo, cancel anytime
Option B: 6-Month Bundle — $1,500 upfront + $180/mo for months 2–6
Total: $2,400  |  Save $1,500
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Tier 3 — Done For You
$3,500+
Full Implementation
  • Requires Tier 1 audit (billed separately)
  • Scope determined by audit findings
  • Schema markup written and installed
  • All directories claimed and corrected
  • NAP standardized across platforms
  • FAQ schema added to key pages
  • Wikidata entity created
  • Final verification report included
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🌎
A La Carte Add-On
Wikidata Entity Creation
$300
Wikidata is a structured database that ChatGPT and Google pull from directly when verifying a business is real. Most local businesses have no entry, which means AI cannot confirm they exist. We create and structure yours so AI platforms can confidently cite you.
Common Questions

Frequently Asked Questions

How is AI recommending a plumber or HVAC company different from how Google does it?
Google Local Search returns a list of options and lets the homeowner choose. AI gives a direct answer, naming a specific business as the recommended option. To earn that recommendation, your business needs to be verifiable across Google Business Profile, BBB, and secondary directories, and your website needs structured data confirming your license, service area, and availability.
I’m already on Angi and HomeAdvisor. Am I covered?
Being listed helps, but the completeness of those listings matters significantly. AI weights Angi and HomeAdvisor listings that have full service descriptions, license information, accurate service area definitions, and recent reviews. An inactive or incomplete listing may introduce conflicting information rather than supporting your visibility. The audit reviews each listing for what AI can read, not just whether the profile exists.
What is service area schema, and why does it matter?
Service area schema is structured code on your website that tells AI tools exactly which cities, zip codes, or counties you serve. Without it, AI has to guess your service area from indirect signals, and it often excludes you from recommendations in towns adjacent to your base city even if you regularly work there. For service area businesses, this is one of the highest-impact fixes the audit commonly identifies.
Does my contractor license number actually affect AI search results?
Yes, significantly. When someone asks AI to recommend a trades business for in-home work, AI is calibrated to look for verifiable credentials before making that recommendation. A business with a license number clearly documented in website schema is more likely to be cited than one without. It’s also the most direct trust signal available for a trades business, and it’s frequently absent even from well-maintained websites.
How is this different from Google Local Services Ads or pay-per-click?
Advertising buys placement that stops when the budget stops. AI citation is earned through data quality and doesn’t require ongoing spend to maintain. The fixes identified in the audit are one-time or periodic updates. Once your data signals are in place, you appear in AI recommendations for free, ongoing, without continuing to pay for each lead.
How long does the audit take from start to finish?
Most home service business audits are completed within five to seven business days of intake. You receive all four deliverables in a single package, including a walkthrough call to go through the priority fix list before you hand it to your team or web developer.
Ready to Find Out Where You Stand

See Whether AI Is Sending Homeowners to Your Business

Book a 30-minute discovery call. We’ll run a live spot check on your business in the AI tools homeowners in your area are using right now.

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